NEKTAN PLC (AIM: NKTN) has announced the launch of NEKTAN Marketing Services
NEKTAN PLC (AIM: NKTN) has announced the launch of NEKTAN Marketing Services, a turnkey digital marketing division in a joint venture with Fred Done (founder of Betfred) and Warren Jacobs (MD of ActiveWin Media Ltd.)
ActiveWin Media is the digital acquisition powerhouse responsible for increasing Betfred’s market share significantly within the e-gaming industry over the past 24 months.
David Gosen, Nektan’s Chief Executive Officer, said: “We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability. Nektan is focused on delivering profitable growth and by incorporating best in breed marketing and acquisition services into our product offering under Nektan Marketing Services, the Company has taken another important step on the journey.”
Warren Jacobs, formerly of Europartners, added “Joining forces with NEKTAN PLC to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”
Fred Done said “NEKTAN’s agility and passion were a perfect fit for the vision Warren and I had, this is a success story in the making.”
The deal was facilitated by Charles Glaskie at Gatley PLC
Nektan is the leading international B2B mobile gaming content developer and platform provider. The Company designs, builds and operates mobile games in the regulated, interactive real money gaming (“RMG”) and freemium gaming space, delivering original and innovative content to large commercial organisations that have established online audiences. Nektan's full end-to-end technology platform, Evolve, simplifies and supports the route to mobile and desktop gaming revenues, managing the full customer experience and back-office operations, allowing commercial partners to focus solely on marketing the product to their consumers.
Betfred was established in 1967 as a single shop in Salford by Fred Done and his brother, Peter Done. The company recently reported a profit of £593M since March 2013, attributed to the brand’s success in online and mobile gaming options.
Born in Glasgow, Jacobs’ spent 3 years in the IDF Special Forces, following his time in the military he worked at GM for 4 years and then went on to spend 9 years building Europartners, which was acquired by Playtech in 2011 as part of a €280M deal. Jacobs founded ActiveWin in early 2012 and shortly after launched the gaming affiliate program, ActiveWins. ActiveWin Media Ltd has 70 employees and is based in Manchester England.
Nektan Marketing Services (NMS) will provide full turnkey services including all digital acquisition channels such as PPC, Media buying, Affiliate network and management as well as social and seo. This will be coupled with Nektan’s customer support, CRM, analysis and all other components required to manage any online gambling proposition. The business is completely modular and can be tailor made to maximise synergies.Back to news...